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Beyond Prompt Engineering: Why Trust Engineering Is the Next AI Challenge
Customer Relationship Management

Beyond Prompt Engineering: Why Trust Engineering Is the Next AI Challenge

Poor contact data can undermine AI outputs at scale, making upstream verification more important than prompt tweaks for compliance and accuracy.

By Edmund Ng • 6 min read • Yesterday
SAP study finds AI agents shape Gen Z buying decisions
Customer Relationship Management

SAP study finds AI agents shape Gen Z buying decisions

Nearly half of Gen Z shoppers now use AI agents to help choose products, forcing brands to rethink how they reach buyers in peak trading periods.

By Sofiah Nichole Salivio • 3 min read • 2 days ago
Candescent names Jason Edelboim as Chief Executive Officer
Software-as-a-Service

Candescent names Jason Edelboim as Chief Executive Officer

The banking software group is betting on AI-led growth as it seeks to expand its reach across more than 1,300 institutions.

By Joseph Gabriel Lagonsin • 4 min read • 3 days ago
Backbase buys Kasisto to bolster banking AI platform
Software-as-a-Service

Backbase buys Kasisto to bolster banking AI platform

Banks could gain a single AI system for customer requests, as Backbase folds Kasisto's tools into its software and boosts its US reach.

By Karen Joy Bacudo • 3 min read • 3 days ago
NCC Group backs CREST AI Charter for cyber security
Data Protection

NCC Group backs CREST AI Charter for cyber security

Customers may see clearer safeguards as cyber security firms adopt AI, with NCC Group joining a charter setting standards for oversight and transparency.

By Joseph Gabriel Lagonsin • 4 min read • 3 days ago
Your marketing problem isn't data overload, it's inaction
Digital Transformation

Your marketing problem isn't data overload, it's inaction

Most marketers still miss growth because insights rarely turn into timely action, leaving customer decisions slow and fragmented.

By Bridget Perry • 6 min read • 3 days ago
UiPath assisting One NZ on journey to become AI leaders
Digital Transformation

UiPath assisting One NZ on journey to become AI leaders

Strict controls are now central to One NZ's AI push as it guards customer data and avoids costly errors in billing and finance.

By David Shilovsky • 6 min read • 3 days ago
Marketplacer joins Snowflake programme for marketplace data
Data Analytics

Marketplacer joins Snowflake programme for marketplace data

Retailers can tap seller and customer data without duplicating systems after Marketplacer expanded its integration with Snowflake's AI Data Cloud.

By Mark Tarre • 3 min read • 5 days ago
Maestra passes 100 clients with embedded marketer model
Software-as-a-Service

Maestra passes 100 clients with embedded marketer model

Brands under pressure to simplify marketing operations are turning to Maestra's embedded marketer model, as annual recurring revenue nears USD $5 million.

By Regine Laguilles • 4 min read • Last week

Stories from Other Regions

Customer data stories

Agoda launches public bug bounty with USD $6,000 reward
Data Protection

Agoda launches public bug bounty with USD $6,000 reward

Researchers can now earn up to USD $6,000 for exposing flaws in Agoda's core web services, APIs and mobile app via HackerOne.

By Sean Mitchell • 4 min read • 2 days ago
Australian brands urged to rethink loyalty schemes
Customer Relationship Management

Australian brands urged to rethink loyalty schemes

Strained household budgets and rising use of AI search are forcing brands to offer clearer value if they want Australians to stay loyal.

By Karen Joy Bacudo • 4 min read • 2 days ago
BKN301 launches AI-native bank orchestrator for banks
Data Protection

BKN301 launches AI-native bank orchestrator for banks

Banks face mounting pressure to keep AI, customer data and audit trails inside their own systems as regulatory scrutiny tightens.

By Karen Joy Bacudo • 4 min read • 3 days ago
Meta invests USD $1 billion in CRED as Shah steps back
Data Protection

Meta invests USD $1 billion in CRED as Shah steps back

The Indian fintech group is poised to use fresh capital and a new interim chief executive officer as it prepares for a possible public listing.

By Karen Joy Bacudo • 4 min read • 3 days ago
AI tools reshape US consumer loyalty, Amperity says
Data Protection

AI tools reshape US consumer loyalty, Amperity says

As AI recommendations shape shopping, 63% of US consumers say they would switch brands for a better offer, Amperity found.

By Sean Mitchell • 3 min read • 3 days ago
Adobe signs five-year RACQ AI partnership with Deloitte
Software-as-a-Service

Adobe signs five-year RACQ AI partnership with Deloitte

RACQ's member services will be reshaped by Adobe's AI tools under a five-year deal that also gives Deloitte Digital implementation control.

By Sean Mitchell • 4 min read • 3 days ago
Canon Business Services launches AI security advisory
Data Protection

Canon Business Services launches AI security advisory

Australian businesses risk data leaks and governance gaps as staff adopt AI tools faster than employers can set rules and training.

By Sean Mitchell • 4 min read • 4 days ago
Before you hit send: The growing role of email verification in compliance
Data Protection

Before you hit send: The growing role of email verification in compliance

Cleaner lists can cut bounces, protect sender reputation and help marketers meet GDPR and CAN-SPAM obligations before campaigns go out.

By Edmund Ng • 6 min read • 5 days ago
Paytronix says geofencing drives new convenience revenue
Data Analytics

Paytronix says geofencing drives new convenience revenue

Most geofenced food sales are additive revenue, with convenience stores also seeing bigger baskets and more frequent visits from app users.

By Sean Mitchell • 4 min read • 5 days ago