The Ultimate Guide to Customer Relationship Management
A curated Irish edition of TechDay news, analysis, interviews, reviews, job moves, and related resources for Customer Relationship Management (CRM).
What to know about Customer Relationship Management
Customer Relationship Management (CRM) is a vital strategy that enables businesses to understand, engage, and nurture their customers effectively. It encompasses a broad range of tools, technologies, and techniques designed to manage interactions, data, and processes that drive customer satisfaction and loyalty.
Exploring recent stories tagged with Customer Relationship Management reveals critical insights about market trends, technological advancements, business challenges, and practical advice. From the rise of AI-enhanced CRM capabilities, strategic expansions by major providers, to the growing importance of personalised customer experiences, readers can learn how CRM continues to evolve in response to digital transformation and changing consumer expectations.
Whether you are a small-to-medium business aiming to leverage CRM for growth, or a large enterprise navigating complex integration and data analytics, these stories provide valuable perspectives on implementation strategies, overcoming customization challenges, and utilising advanced tools such as AI, cloud services, and real-time analytics. Clicking through these articles will equip you with knowledge to improve customer engagement, enhance service efficiency, and ultimately drive business success.
Irish Customer Relationship Management News
Regional stories with direct local relevance
TEKenable folds Tether into brand after Salesforce growth
The group plans to hire more staff as enterprise demand for its Salesforce services rises across Ireland and the UK.
Servecentric hosts Profitsflow cloud ERP in Ireland
Local manufacturers and field service firms could cut software costs by an average of EUR 100,000 a year under the new hosting deal.
ServiceNow warns of Ireland's 284 million-hour service gap
Irish consumers are losing 284 million hours a year to poor service, as weak systems and low empathy leave firms at risk of defections.
Analyst Insights
Research and market analysis connected to Customer Relationship Management
Certinia expands Veda AI for professional services
Litera adds AI search & growth tools for law firms
SnapLogic launches SnapCode for Claude Code integration
Microsoft launches AI sales & service tools in Copilot
Genesys names new partner chiefs to expand AI push
Featured News
Expert Columns
6 Steps to Get Property Data Ready for Real Estate Technology
AI in Retail is Only as Good as its Data Foundation
How to Choose the Right Email Verification API: A Buyer's Guide
Who allowed your AI agent to see that data?
Microsoft dramatically cut their distributors
Why AI fails without a strong data foundation and how to get it right
Why You Need Phone Validation in Your Customer Data Toolkit
Why Customer 360 initiatives fail to deliver ROI
Beyond Prompt Engineering: Why Trust Engineering Is the Next AI Challenge
Navigating data challenges in China's E-commerce market
Interviews
Interviews and video coverage from the network
Recent Customer Relationship Management News
SugarAI launches AI tools to sharpen sales actions
Sales teams in manufacturing and distribution will get clearer next-step prompts as SugarAI folds CRM and ERP data into its new tools.
Stellantis picks Amperity for unified customer data
The platform will help the carmaker link fragmented records across brands, dealers and service channels to target owners more accurately.
Zywave adds AI tools for brokers & loss data access
Insurance brokers and carriers can now use Zywave's updated AI platform to personalise outreach, query loss data and automate prospecting workflows.
Lexsoft partners Clio to bring legal AI across EMEA
Law firms and in-house teams across EMEA will get local implementation and integrations as Lexsoft begins selling Clio's AI tools immediately.
Google adds interactive MCP apps to Gemini Enterprise
The upgrade gives enterprise users a live workspace for visual tasks, cutting back-and-forth in Gemini Enterprise while keeping edits synced.
Celigo launches MCP Management to govern AI access
IT and security teams can now track and approve AI actions one tool at a time, as Celigo targets growing governance gaps across enterprise software.
Chrono opens private beta for temporal CRM platform
Businesses can now request invitation-only access as Chrono tests whether its temporal CRM can unify marketing, sales and service work.
Villeroy & Boch deploys Talkdesk to streamline service
The rollout should cut waiting times and transfers by routing enquiries to the right agent faster across Villeroy & Boch's global service teams.
Gainsight shifts to value-based pricing as AI grows
Customers will pay according to revenue and accounts managed, as Gainsight drops seat-based charging for its customer success software next year.
Nucleo & Rootstock team up on ERP push for manufacturers
The deal aims to help manufacturers cut fragmented systems and improve adoption of ERP software across factories, warehouses and planning teams.
Zoom unveils AI tools linking meetings to business work
Users will be able to search across Zoom and more than 40 apps, while AI agents turn meeting notes into tasks and updates.
Zoom adds unified customer context across CX tools
Businesses using Zoom's CX tools will be able to see a single customer history across channels, cutting repeat explanations and speeding resolutions.
Maxio launches AI agents for finance teams in billing
The tool is aimed at easing manual close, collections and reconciliation work while keeping finance staff in control of approvals.
Luware launches NimbusOne after Microsoft certification
Certified by Microsoft, the new client lets contact centre agents stay in Teams or work in CRM tools, reducing switching and support burdens.
FIS launches AI suite for CFO cash flow forecasting
Finance teams can now spot liquidity pressure earlier, as the new suite pulls together data from multiple systems and forecasts cash across time horizons.
Amperity launches Pér AI agent for marketing workflows
The tool aims to cut delays between analysis and campaign action, letting marketers approve AI-suggested steps inside existing systems.
CAS picks NEWWORK platform for AI-enabled operations
The pilot will link sales, production and logistics data, giving CAS real-time visibility across orders and deliveries as it tests an AI operating layer.
Mobilise launches telecom software for non-telco brands
The launch gives travel and fintech brands a faster route into mobile services, with software that avoids building telecom systems from scratch.
Manufacturers back MCP-linked AI for productivity gains
Connected product data is now seen as the key to productivity gains, with manufacturers citing faster decisions, development and launches.
Pipedrive rolls out Nova AI meeting tool worldwide
Sales teams will get AI meeting notes and CRM updates at no extra cost as Pipedrive expands Nova across Google Meet, Zoom and Teams.