Digital marketing Stories

Global Stories

Digital marketing stories

Bluey teams with Citymapper on kid-friendly routes

Families in 40-plus cities can now choose step-free, pram-friendly routes in Citymapper, while the app debuts in Bluey's home city of Brisbane.

By Sofiah Nichole Salivio • 3 min read • Today

Artificial Intelligence

ScraperAPI buys Traject Data to expand AI web data

The deal gives customers a single route to structured public web data as businesses race to feed AI systems and automate decisions.

By Joseph Gabriel Lagonsin • 3 min read • 3 days ago

Software-as-a-Service

Building B2B Websites for AEO, GEO, and SEO

B2B brands risk invisibility as buyers turn to AI answers, with websites needing SEO, AEO and GEO to stay discoverable.

By Illka Gobius • 9 min read • 4 days ago

Customer Experience

G Squared founders launch Mercantile Co. for agencies

The new parent company groups four specialist agencies under one roof, giving clients broader capabilities while keeping each brand distinct.

By Raphael Veloso • 4 min read • Last week

Marketing Technologies

Half of Australians using AI to research purchases

Yet most shoppers still cross-check AI suggestions on Google or review sites before buying, according to new research.

By Mara Sugue • 3 min read • Last week

Data Analytics

Supanova expands Leap partnership to boost ticketing

The expanded deal has helped lift revenue 32% year on year as Supanova folds ticketing, marketing and event operations into one system.

By Joseph Gabriel Lagonsin • 4 min read • Last week

Software-as-a-Service

Clarity appoints Bob Osmond as North America Chief

The hire deepens Clarity's push in the US, where it is aiming to win more B2B technology clients and grow its leadership team.

By Sofiah Nichole Salivio • 3 min read • Last week

Data Analytics

AFL Grand Final weekend lifts online spending & traffic

Retailers saw a surge in food, screens and merchandise sales as fans prepared for AFL Grand Final watch parties and post-match celebrations.

By Raphael Veloso • 3 min read • Last week

Digital Transformation

Amazon rivals beauty chains as Australian sales shift online

Marketplaces are now taking as much Australian online beauty revenue as specialist chains, with consumers increasingly shopping through Amazon and social media.

By Raphael Veloso • 4 min read • Last week

Firewalls

AI assistants now read online stores more than twice as often as Google. Most retailers can't see it

Many retailers are missing live customer queries because AI assistants now fetch product pages far more often than Google does.

By Pratham Jani • 6 min read • Last week

Marketing Technologies

Restaurant Brands deepens search partnership with Optimisers

Accurate location data is now central to how diners find KFC, Pizza Hut and Taco Bell in New Zealand across search, maps and AI tools.

By Mara Sugue • 4 min read • Last week

Digital Transformation

Havas Play & iion launch playable ads in ANZ & APAC

Brands across ANZ and APAC will be able to launch interactive ads faster as Havas Play and iion cut playable-build times to days, not weeks.

By Sofiah Nichole Salivio • 4 min read • Last month

Stories from Other Regions

Digital marketing stories

Digital Transformation

Heathrow extends Adobe deal to boost AI travel search

The airport wants passengers to find accurate travel information more easily as AI search starts to replace traditional website visits.

By Joseph Gabriel Lagonsin • 4 min read • Today

Personalisation

Generative AI lifts Canadian holiday email orders fourfold

Canadian marketers saw generative AI emails deliver four times the order and conversion rates over the holiday peak, according to Mailchimp data.

By Raphael Veloso • 3 min read • Yesterday

Generative AI

Small firms risk trust loss from AI adverts, agency warns

Trust could suffer for small firms as 78% of Britons say they would trust a brand less if it used AI-generated actors in adverts.

By Joseph Gabriel Lagonsin • 4 min read • 2 days ago

Generative AI

Attentive adds AI tools to sharpen marketing targeting

Brands using Attentive's platform should be able to target shoppers more precisely as new AI tools turn purchase signals into audience segments and reports.

By Joseph Gabriel Lagonsin • 4 min read • 4 days ago