Digital marketing Stories - Page 3

Irish Stories

Digital marketing stories

Irish business leaders warm to AI, but fears persist

Concerns over jobs, security and trust still linger, even as more Irish bosses now see AI as a business opportunity, a survey found.

By Raphael Veloso • 4 min read • Last month

Global Stories

Digital marketing stories

Small Business

Canva adds 1,000 fonts through expanded Monotype deal

Designers working in non-Latin scripts gain more choice as Canva widens typography options for Arabic and South Asian markets.

By Sean Mitchell • 4 min read • Last month

Customer Experience

The golden quarter loyalty opportunity: Why rewards matter more when consumers spend more carefully

With UK shoppers planning GBP £17.9 billion of Golden Quarter spending, brands face tougher battles for cautious consumers' custom.

By Mrinalini Chowdhary • 5 min read • Last month

Customer Experience

AI loyalty shift threatens retailers' direct customer ties

Retailers could be reduced to fulfilment providers unless they use loyalty data to stay visible as shoppers turn to AI assistants.

By Sofiah Nichole Salivio • 5 min read • Last month

Marketing Technologies

Amazon Ads expands Prime Video formats in Australia

More than 5.5 million monthly viewers in Australia now face new interactive Prime Video adverts as Amazon broadens its ad buying tools.

By Sean Mitchell • 4 min read • Last month

Software-as-a-Service

Flam raises USD $40 million in QED-led funding round

The cash will fund research, product expansion and overseas sales as the San Francisco-based company grows beyond 100 enterprise customers.

By Joseph Gabriel Lagonsin • 3 min read • Last month

Stories from Other Regions

Digital marketing stories

Digital Transformation

UK consumers trust AI marketing less, Optimizely finds

Trust is eroding as 62% of UK consumers say AI-made marketing content feels less credible, according to a new Optimizely survey.

By Joseph Gabriel Lagonsin • 4 min read • Last month

Software-as-a-Service

Braze named Gartner Leader for fourth straight year

Marketers weighing customer-engagement platforms may see Braze's latest Gartner ranking as a signal of stronger execution and vision in a crowded market.

By Joseph Gabriel Lagonsin • 3 min read • Last month

Digital Transformation

E-commerce marketers shift budgets to AI & cashback

AI shopping tools and cashback apps are set to capture most new eCommerce marketing spend as brands move before search and click.

By Karen Joy Bacudo • 4 min read • Last month

Marketing Technologies

First-time buyers drove Black Friday sales in Australia

Retailers used Black Friday to win new shoppers, with first-time buyers making up 68.6% of email orders and 73.4% of SMS orders in Australia.

By Joseph Gabriel Lagonsin • 4 min read • Last month

Software-as-a-Service

Byrdli launches creator-led Alabama travel commerce campaign

Travellers can now book Alabama trips through creator storefronts, as BYRDLI tests a model aimed at closing the gap between inspiration and purchase.

By Mara Sugue • 4 min read • Last month

Customer Relationship Management

Brewlander AI Irresponsibly wins first Effie Grand Prix

Singapore's first Effie Grand Prix went to a low-budget beer campaign that lifted spontaneous brand awareness by 32% and sales by 15%.

By Raphael Veloso • 4 min read • Last month

Airlines

Loyalty programmes reshape Australian travel choices

Loyalty schemes are winning a bigger share of Australian travel spending as airlines, hotels and car hire firms push more personalised offers.

By Joseph Gabriel Lagonsin • 4 min read • Last month

Digital Transformation

Sapiens appoints Nazir Esmail & Maggie Fox to leadership

The insurance software group is reshaping its top team to bolster AI oversight and sharpen its pitch to insurers as it pursues a wider strategy.

By Sofiah Nichole Salivio • 4 min read • Last month

Marketing Technologies

Confused.com launches Connect offsite commerce media

Advertisers can now target in-market consumers beyond insurance as new audience signals from comparison-shopping activity extend across multiple channels.

By Sofiah Nichole Salivio • 3 min read • Last month