Rebrand Stories

Irish Stories

Rebrand stories

Customer Relationship Management

TEKenable folds Tether into brand after Salesforce growth

The group plans to hire more staff as enterprise demand for its Salesforce services rises across Ireland and the UK.

By Mara Sugue • 3 min read • Last month

Global Stories

Rebrand stories

Network Infrastructure

Aleph unites Red Alpha Singapore & nuKudo in rebrand

The combined business aims to widen access to tech jobs by training candidates without traditional qualifications for employers in fast-growing fields.

By Mara Sugue • 3 min read • Today

Payment Technologies

iGoDirect Group rebrands as iGo Group after 28 years

Clients across Australia and New Zealand will see no change to services as the business unifies its specialist brands under one parent identity.

By Sofiah Nichole Salivio • 3 min read • Last month

Human Capital Management

Remote unveils new brand identity as payroll grows 300%

Payroll demand is surging for the global platform, which said its business is up 300% year on year as it repositions its brand.

By Joseph Gabriel Lagonsin • 3 min read • Last month

Airlines

ParkMundo raises EUR €2.3 million to expand travel tech

The Eindhoven platform plans to widen its airport parking marketplace and B2B distribution after securing its first external funding in over a decade.

By Sean Mitchell • 4 min read • Last month

Human Capital Management

Remote rebrands as financial operating system for workforce

The shift aims to make cross-border payroll easier for tens of thousands of companies as Remote expands beyond tech clients in more than 150 countries.

By Karen Joy Bacudo • 3 min read • Last month

Digital Transformation

HeadFirst rebrands as Vertage in staffing shake-up

Customers will keep existing contracts and delivery teams as the staffing group folds 11 brands into Vertage on a single platform.

By Raphael Veloso • 4 min read • Thu, 24th Sep 2026

Mergers and Acquisitions

IQ-EQ names Anil Ponnampalam to lead APAC platform

The appointment deepens IQ-EQ's integration of its former Gordian Capital business, as Anil Ponnampalam takes charge across APAC and the Middle East.

By Mara Sugue • 3 min read • Tue, 22nd Sep 2026

Manufacturing

Integrity360 rebrands Advantus360 in Canada after buyout

Canadian customers gain access to a larger cyber security and identity services team as Calgary becomes Integrity360's North American base.

By Sofiah Nichole Salivio • 4 min read • Tue, 22nd Sep 2026

Small Business

Peacock Bros rebrands Organic Bay Distillery packaging

The redesign is already helping the Bonbeach distiller draw more attention in shops and at trade shows, lifting its perceived value.

By Sean Mitchell • 3 min read • Thu, 3rd Sep 2026

Artificial Intelligence

Ecommpay shortlisted in three Fin.Tech Marketing awards

Recognition for Ecommpay's rebrand and AI-led marketing comes as the payments firm is named a finalist in three award categories.

By Sofiah Nichole Salivio • 3 min read • Fri, 21st Aug 2026

Gaming

Bodog relaunches as media site after exiting gambling

The move leaves the once gambling-focused brand competing for readers in publishing, with bodog.com now live as a research-backed editorial site.

By Sofiah Nichole Salivio • 4 min read • Fri, 14th Aug 2026

Digital Transformation

Sinch rebrands MessageMedia as Sinch Engage in Australia

Existing customers will see no change to products or pricing as the renamed platform keeps SMS, MMS, WhatsApp and local support in place.

By Mark Tarre • 4 min read • Mon, 10th Aug 2026

Stories from Other Regions

Rebrand stories

Customer Experience

Litera promotes Singh & Ryan in leadership shake-up

Customers are likely to see faster product rollouts and smoother delivery as Litera puts operations, product and marketing under two senior executives.

By Sofiah Nichole Salivio • 4 min read • Last month

Customer Experience

GENERAL New Zealand names 2026 partner award winners

Dealer networks remain central to GENERAL New Zealand's market as Absolute Air Conditioning & Refrigeration and Ace Heat Pumps top the 2026 awards.

By Raphael Veloso • 3 min read • Mon, 28th Sep 2026

Semiconductors

Pick 'n' mix needed for Canada AI infrastructure: NRTH panel

Canada should focus on the AI infrastructure pieces that matter most, executives say, rather than insisting every link in the supply chain be domestic.

By Jake MacAndrew • 4 min read • Sat, 26th Sep 2026