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Minty launches cashback app inside ChatGPT shopping chats
Customer Experience

Minty launches cashback app inside ChatGPT shopping chats

Minty launches cashback app inside ChatGPT as shoppers increasingly use AI chats to compare products and unlock offers without leaving the conversation.

By Sean Mitchell • 4 min read • Last week
Retailers slow expansion as economic pressures bite
Digital Transformation

Retailers slow expansion as economic pressures bite

Retailers trim expansion plans as geopolitical turmoil and inflation bite, with fewer than one in six executives pursuing strong growth strategies.

By Sofiah Nichole Salivio • 4 min read • Last week
New Zealand seeks public input on ad regulation rules
Data Protection

New Zealand seeks public input on ad regulation rules

New Zealand advertising watchdog seeks public input on tighter rules for ad labels, data use, pricing claims and endorsements.

By Karen Joy Bacudo • 4 min read • Last week
Neosframe lands Entain as client before beta finish
Marketing Technologies

Neosframe lands Entain as client before beta finish

Neosframe wins Entain as an early client before finishing beta, giving the Brisbane software startup a live test case as it prepares a capital raise.

By Sofiah Nichole Salivio • 3 min read • Last week
OpenX appoints new product chief as it expands curation
Marketing Technologies

OpenX appoints new product chief as it expands curation

OpenX names a new Vice President of Product and broadens two executives' remits as it steps up focus on curation, partnerships and CTV.

By Sofiah Nichole Salivio • 4 min read • Last month
IAS expands TikTok ad measurement across four formats
Marketing Technologies

IAS expands TikTok ad measurement across four formats

Integral Ad Science widens independent verification on TikTok as search, commerce and lightweight app placements join its measurement coverage.

By Kaleah Salmon • 3 min read • Last month
Moloco launches app-focused connected TV ad product
Marketing Technologies

Moloco launches app-focused connected TV ad product

Moloco brings performance advertising to connected TV for app marketers, using its mobile AI to measure installs and engagement on the television screen.

By Joseph Gabriel Lagonsin • 4 min read • Last month
Moloco launches performance CTV ads for app marketers
Marketing Technologies

Moloco launches performance CTV ads for app marketers

Moloco has extended its adtech push into television with a new performance product for app marketers, promising real-time optimisation and attribution.

By Joseph Gabriel Lagonsin • 4 min read • Last month

Stories from Other Regions

Commerce unveils AI-led eCommerce & payments updates
Digital Transformation

Commerce unveils AI-led eCommerce & payments updates

Commerce rolls out AI commerce tools, faster checkout and broader payments support as it expands BigCommerce, Feedonomics and B2B features.

By Sofiah Nichole Salivio • 4 min read • Yesterday
Teads renews Nine digital ad partnership for three years
Digital Transformation

Teads renews Nine digital ad partnership for three years

Teads extends its Australian ad deal with Nine for three years, keeping formats across major titles and the 9News app in premium digital environments.

By Joseph Gabriel Lagonsin • 3 min read • 2 days ago
Woolworths & Coles top AI grocery visibility in Australia
Digital Transformation

Woolworths & Coles top AI grocery visibility in Australia

Woolworths and Coles outrank Amazon in AI-driven grocery searches, as Jaywing finds local chains still hold ground against the US giant.

By Mark Tarre • 4 min read • 3 days ago
Amazon ad revenue surges 62% in Australia, says Pattern
Marketing Technologies

Amazon ad revenue surges 62% in Australia, says Pattern

Amazon's Australian ad business surges as Pattern says revenue jumped 62% to USD $392 million, outpacing Meta, TikTok and Google.

By Sean Mitchell • 4 min read • Last week
Markable launches free AI tools to widen creator access
Marketing Technologies

Markable launches free AI tools to widen creator access

Markable widens access as it opens Smart Deep Links, AutoDM and AI Product Collage to all creators in free push to boost affiliate sales.

By Joseph Gabriel Lagonsin • 4 min read • Last month
Amazon Ads launches AI Video Generator in Australia
Marketing Technologies

Amazon Ads launches AI Video Generator in Australia

Amazon Ads rolls out AI video tool in Australia to help small businesses make Sponsored Brands clips at no extra cost.

By Joseph Gabriel Lagonsin • 4 min read • Last month
TripleLift launches TL Spark AI layer for ad buying
Marketing Technologies

TripleLift launches TL Spark AI layer for ad buying

TripleLift unveils TL Spark to link supply, creative and audience data as AI ad buying shifts towards agentic workflows.

By Catherine Knowles • 4 min read • Last month
Why retailers need real-time visibility to handle demand surges
Data Protection

Why retailers need real-time visibility to handle demand surges

Retailers can cut disruption during demand spikes by using real-time device and inventory data to spot faults early and keep service moving.

By Mikhail Ishkhanov • 6 min read • Last month
Wayvia updates Shoppable platform to track retail sales
Digital Transformation

Wayvia updates Shoppable platform to track retail sales

Wayvia rolls out Shoppable Next Generation to link ad campaigns with confirmed retail sales and Meta purchase signals for brands.

By Sofiah Nichole Salivio • 4 min read • Last month
BackLite UK launches Knightsbridge digital ad site
Smart Cities

BackLite UK launches Knightsbridge digital ad site

BackLite UK opens Knightsbridge screens in Piccadilly Underpass, targeting luxury brands with more than 3 million fortnightly impacts across central London.

By Kaleah Salmon • 3 min read • Last month