Social Media stories
Affiliate creators are driving 68% of early revenue as the skincare brand uses TikTok Shop to win UK shoppers beyond specialist retailers.
OpenAI has appointed Brent Thomas to lead policy in Australia and New Zealand as Canberra tightens AI governance and copyright rules.
UK consumers still favour banks over AI for financial advice, with over a third saying they do not trust artificial intelligence in banking.
AI tracks remain under 1% of streams as platforms curb spam and rights holders pivot from lawsuits to licensing synthetic artists.
Cybercriminals exploit Keitaro ad tracker to cloak AI trading scams and malware, tying some 15,500 malicious domains into a hidden network.
OXIL unveils a safeguarding-based blueprint to fight online scams, shifting responsibility from individuals to coordinated organisational action.
B2B marketers are racing to balance AI agents and rule-based automations to personalise at scale without losing the human touch.
Launchd snaps up Auckland talent agency WeAreTENZING to grow its creator and athlete footprint across the booming ANZ influencer market.
Qualtrics launches AI-powered customer experience tools to unify feedback, automate analysis and fix service issues before they escalate.
PhotoShelter report finds content is produced faster with AI, but brands are still battling generic content, stalled approvals and flat audience engagement.
Pacvue to plug Reddit Ads into its commerce system, uniting community insights with retail media planning in one performance workflow.
Gen Z in the UK face the steepest surge in online scam attempts as AI-powered fraud grows more convincing and younger shoppers stay less wary.
Ecommerce agency PushON hires Emma Gunn and Emily Harris to bolster its growing Manchester team after reporting 40% annual growth.
Cyber breaches hit 43% of UK firms as phishing surges and basic safeguards like 2FA and VPNs see worryingly low uptake.
Influencers, not film studios or TV networks, stole the Oscars spotlight this year as creator content drove surging social media engagement.
Norton unveils Revamp, an AI tool to help professionals craft and schedule credible social posts while keeping full control of their voice.
AI models rarely credits Canadian news sources, McGill audit warns, risking traffic and pay for regional and French-language outlets.
Cambridge-based Finspector has rebuilt its AI platform to scan finfluencer videos, images and posts as UK regulators tighten oversight.
UK retailers step up TikTok and AI shopping experiments as social feeds overtake high streets and search as the place to discover products.
World Cup set to kick off UK spending spree as fans splash out on home viewing gear and juggle matches with shopping on second screens.