The Ultimate Guide to Partner Programmes

2026 · Irish Edition

Explore the dynamic landscape of Partner Programmes in the technology sector, where collaborations between vendors and service providers are pivotal. These programmes are designed to equip partners with tools, resources, training, and incentives to jointly drive growth, innovation, and customer success across diverse IT domains including cloud services, cybersecurity, data management, and digital transformation.

By engaging with the latest stories, readers can gain insights into how partner ecosystems evolve to meet emerging challenges and opportunities. From new initiatives aimed at enhancing partner profitability to programmes fostering talent development and technical expertise, these narratives showcase how strategic partnerships are shaping the future of technology delivery and creating mutual value in a rapidly changing market.

Irish Partner Programmes news
Analyst Insights
Rafay & Argentum AI strike software orchestration deal
Gartner · Partner Programmes · Virtualisation
Last week
Arctic Wolf wins Gartner Customers' Choice for MDR
Gartner Peer Insights · Partner Programmes · Cloud Security
Last week
Everest names Sapiens Decision a Luminary in AI report
Everest Group · Partner Programmes · Digital Transformation
Last week
Whatfix study warns AI adoption gap costs mid-sized firms
Gartner Market Guide · Partner Programmes · SaaS
This month
Boomi named leader in IDC MarketScape API management
IDC MarketScape · Partner Programmes · Data Protection
Last month
Expert columns
Why Legal Services demand is about to grow, not shrink
By Jamie Ng of Ashurst
Yesterday
The biggest shift in M&A: Strategic and cultural fit first (then financial)
By Matt Reck of Fortra
Last week
Pivoting marketing strategy in the face of a recession
By Azadeh Williams of AZK Media
Last week
Why the next phase of AI adoption will be determined less by models and more by data foundations
By Will LaForest of Confluent
Last week
How Apograph uses proactive firewall upgrades to protect clients and control costs
By Gaëlle Perrin of SonicWall
Last week
The evolving role of the CSO: From technical guardian to business strategist
By Bill O’Connell of Commvault
Last month
How cybersecurity partner programs are evolving in 2026
By Allison Clarke of SonicWall
Last month
How Sourcepass turns firewall upgrades into a competitive edge
By Gaëlle Perrin of SonicWall
Last month
AI agents vs AI automations: how to get the mix right in your future marketing strategy
By Pipin Firmansyah of Manning & Co
Last month
Consistent security, less overhead: Help your customers do more with SonicWall NSM
By Suriti Singh of SonicWall
Last month
Trust as a measurable asset for CMOs in the age of AI
By Geoff Main of Passionberry Marketing
Last month
Upgrade advantage: Future-proofing for partners, MSPs and MSSPs
By Sarah Choi and Mahpara Banday of SonicWall
Last month
Inside Wialon's Partner Challenge: How telematics went off road at Dakar Rally
By Aliaksandr Kuushynau of Wialon
Last month
The Golden Triangle of marketing in the AI era
By Gemma Manning of Manning & Co
Last month
Secure by default: Moving beyond secure by design
By Chandrodaya Prasad of SonicWall
Last month
Interviews
Scale By Avec says strategic hiring is the key in the age of AI
Discussing Collaboration
Last month
Milestone turns video data into AI-driven intelligence
Discussing Software-as-a-Service
Last month
Recent news
Oracle adds Lucinity AI investigation tools for banks
About Outsourcing
Today
Celonis expands Oracle cloud tie-up for enterprise AI
About Procurement
Today
Valliance hires Palantir specialists amid AI deployment gap
About Business Intelligence
Yesterday
Adeptia Automate 5.2 adds AI access to integrations
About DevOps
Yesterday
8x8 wins Gold for Engage at New York design awards
About Software-as-a-Service
Last week
Wasabi buys Seagate's Lyve Cloud business in storage push
About Storage
Last week
SpaceAI to test crypto transaction from orbit on TLON flight
About Crypto
Last week
System1 adds AI-led tools to Test Your Ad platform
About Data Analytics
Last week
Minor Hotels unveils global AI platform with Google
About Unified Communications
Last week
Persistent launches merchant fraud tool on Databricks
About Productivity
Last week
Kyndryl launches AI Digital Twin for the workplace
About Cloud Services
Last week
Shoppers turn against AI social content, survey finds
About Marketing
Last week
Westcon-Comstor adds Cato to AWS Marketplace programme
About Software-as-a-Service
Last week
Trintech adds AI tools to financial close workflows
About Software-as-a-Service
Last week
CIOs learn on the go as AI pressure mounts at firms
About Trends & Predictions
Last week
Job moves
Hyland appoints Lubor Ptacek as Product Marketing Chief
Move at OpenText
Today
ADAPTOVATE appoints Jim Cundiff to boost North America
Move at ADAPTOVATE
Last week
Synthflow appoints Matt Alexander as Channel Chief
Move at Ericsson
Last week
Freshworks names Vahalia to lead global partner push
Move at Freshworks
Last week
Creative ITC hires Lewis Pinner as Chief Revenue Officer
Move at Cisco
Last week
Climb names Mike Holt as Ireland Territory Manager
Move at EMEA
Last week
Delinea names Scott Goree to lead global partner strategy
Move at Cisco
This month
Smart Communications appoints Satish Shenoy as partner chief
Move at Avaya
Last month
New Relic names Wendi Sturgis to board for AI expertise
Move at Yahoo
Last month
Balmoral Tanks names Paul Edwards as Managing Director
Move at Balmoral Tanks
Last month
Top players
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