SecurityBrief Ireland - Technology news for CISOs & cybersecurity decision-makers
Ireland

Reputation management Stories

Irish Stories

Reputation management stories

Global Stories

Reputation management stories

When the breach becomes the brag
Artificial Intelligence

When the breach becomes the brag

Publicly boasting about AI security breaches could soon hand regulators and litigants a ready-made paper trail.

By Illka Gobius • 5 min read • 4 days ago
G Squared founders launch Mercantile Co. for agencies
Customer Experience

G Squared founders launch Mercantile Co. for agencies

The new parent company groups four specialist agencies under one roof, giving clients broader capabilities while keeping each brand distinct.

By Raphael Veloso • 4 min read • Last week
Clarity appoints Bob Osmond as North America Chief
Software-as-a-Service

Clarity appoints Bob Osmond as North America Chief

The hire deepens Clarity's push in the US, where it is aiming to win more B2B technology clients and grow its leadership team.

By Sofiah Nichole Salivio • 3 min read • Last week
Bazaarvoice & Bluefish team up on AI recommendations
Marketing Technologies

Bazaarvoice & Bluefish team up on AI recommendations

Brands risk losing sales when AI shopping tools cite the wrong details, as the new tie-up flags errors and boosts review visibility.

By Joseph Gabriel Lagonsin • 5 min read • Last week
Corsearch names Nicholas Langeveld as Chief Revenue Officer
Software-as-a-Service

Corsearch names Nicholas Langeveld as Chief Revenue Officer

Pressure on brands from counterfeits and online fraud is driving Corsearch's commercial reset as Nicholas Langeveld takes over revenue leadership.

By Joseph Gabriel Lagonsin • 3 min read • Last month
AI transforming B2B discovery - but human trust endures
Data Analytics

AI transforming B2B discovery - but human trust endures

AI is changing how B2B buyers make decisions - but an expert warns that it is not a substitute for effective human comms strategies.

By David Shilovsky • 5 min read • Last month
CMOs & CIOs split over AI decision-making at firms
Data Protection

CMOs & CIOs split over AI decision-making at firms

Shared AI projects are stalling as marketers and technologists dispute control, with most CIOs claiming the final say on CMS and DXP choices.

By Sean Mitchell • 4 min read • Last month
Press Gazette launches AI content checker for editors
Risk & Compliance

Press Gazette launches AI content checker for editors

Editors facing EU transparency rules can now flag AI-made text, images and audio before publication, with fines possible for non-compliance.

By Sofiah Nichole Salivio • 5 min read • Last month
Qualtrics unveils XM Data and AI Platform for 2027
Data Protection

Qualtrics unveils XM Data and AI Platform for 2027

The new system aims to help businesses cut churn and protect sales as poor customer experiences put nearly USD $3 trillion at risk.

By Sofiah Nichole Salivio • 4 min read • Last month
Qualtrics unveils AI platform for experience management
Software-as-a-Service

Qualtrics unveils AI platform for experience management

The new system aims to let organisations test decisions and automate responses in live customer interactions before its 2027 release.

By Joseph Gabriel Lagonsin • 4 min read • Last month
Forrester says answer engines now shape brand choice
Omnichannel

Forrester says answer engines now shape brand choice

Marketers may need to rethink search metrics as AI responses increasingly narrow buyers' shortlists before they reach a website.

By Sofiah Nichole Salivio • 3 min read • Last month

Stories from Other Regions

Reputation management stories

PR is measuring the wrong things. AI just made the old metrics indefensible
Risk & Compliance

PR is measuring the wrong things. AI just made the old metrics indefensible

New AI tools are exposing how often PR still mistakes output for impact, even as trust in corporate messaging keeps eroding.

By Terence Lyons • 5 min read • Last month
UK public awareness of data centres rises, trust falls
Data centers

UK public awareness of data centres rises, trust falls

Trust in data centres is slipping as more Britons worry about their power use and environmental impact, a Telehouse survey found.

By Joseph Gabriel Lagonsin • 4 min read • Last month
Orion Digital launches Reputraq reputation platform
Software-as-a-Service

Orion Digital launches Reputraq reputation platform

Communications teams gain real-time alerts as the new tool tracks sentiment across 177 countries and more than 60 languages.

By Joseph Gabriel Lagonsin • 3 min read • Last month
Xero apologises after two incidents upset advisers
Software-as-a-Service

Xero apologises after two incidents upset advisers

Accountants and bookkeepers were left frustrated after an influencer post and an automated analytics email sparked concerns over Xero's adviser ties.

By Karen Joy Bacudo • 5 min read • Last month
Synup launches Sydekick AI agent for local marketing
Software-as-a-Service

Synup launches Sydekick AI agent for local marketing

Businesses running multiple locations could cut repetitive local marketing work as Synup shifts to usage-based pricing with Sydekick.

By Joseph Gabriel Lagonsin • 4 min read • Last month
Aviation communications become vital to supply chains
Space

Aviation communications become vital to supply chains

Airlines need earlier, more reliable updates to plan around late deliveries and repairs as supply chain failures cost at least USD $11 billion.

By Mark Devlin • 5 min read • Last month