SecurityBrief Ireland - Technology news for CISOs & cybersecurity decision-makers
Ireland

Customer data Stories - Page 16

Global Stories

Customer data stories

Eagle Eye unveils AI tool for real-time retail offers
Customer Experience

Eagle Eye unveils AI tool for real-time retail offers

Eagle Eye has launched an AI-powered Personalised Promotions tool to deliver real-time, individual retail offers at massive scale.

By Mark Tarre • 4 min read • Wed, 14th Jan 2026
Klaviyo predicts AI voice shopping & smart returns
Digital Transformation

Klaviyo predicts AI voice shopping & smart returns

Klaviyo forecasts 2026 surge in AI voice shopping, automated returns and connected-device purchases reshaping how consumers buy.

By Mark Tarre • 4 min read • Tue, 13th Jan 2026
AI agents to reshape retail, squeeze SaaS & ad spend
Customer Experience

AI agents to reshape retail, squeeze SaaS & ad spend

AI agents will reshape how shoppers discover brands, forcing retailers to rethink visibility as SaaS vendors and ad budgets come under strain.

By Shannon Williams • 5 min read • Tue, 13th Jan 2026
Salesforce adds shared-context AI tools for retailers
Unified Communications

Salesforce adds shared-context AI tools for retailers

Salesforce launches Agentforce 360 retail tools to unify AI across marketing, eCommerce and service, promising smoother shopper journeys.

By Mark Tarre • 3 min read • Tue, 13th Jan 2026
Talkdesk unveils new AI tools for retail & consumer goods
Unified Communications

Talkdesk unveils new AI tools for retail & consumer goods

Talkdesk unveils Commerce Orchestration and Consumer Goods Experience Cloud to coordinate AI-driven retail journeys end to end.

By Catherine Knowles • 4 min read • Mon, 12th Jan 2026
Klaviyo boosts EMEA growth, names Europe-based Co-CEO
Software-as-a-Service

Klaviyo boosts EMEA growth, names Europe-based Co-CEO

Klaviyo posts 48% EMEA revenue surge, names Europe-based Co-CEO Chano Fernández to spearhead international and AI-driven retail push.

By Mark Tarre • 4 min read • Mon, 12th Jan 2026
B2B data cleansing: Improving business data quality
Data Protection

B2B data cleansing: Improving business data quality

Clean B2B data boosts marketing, sales and compliance; profiling, validating and standardising records cuts waste and sharpens decisions.

By Edmund Ng • 5 min read • Mon, 12th Jan 2026
How poor data is holding your organisation back - and how to fix it
Data Protection

How poor data is holding your organisation back - and how to fix it

Outdated, inaccurate and duplicate records are crippling data-driven decisions, but simple verification and cleansing tools can reverse the damage.

By Barley Laing • 4 min read • Mon, 12th Jan 2026
Brands shift to centralised platforms as channels grow
Digital Transformation

Brands shift to centralised platforms as channels grow

Brands are ditching fragmented martech stacks for centralised platforms as AI, richer messaging and costs expose the limits of siloed channels.

By Shannon Williams • 4 min read • Sat, 10th Jan 2026
Informatica named Leader in 2025 Gartner data quadrant
Customer Relationship Management

Informatica named Leader in 2025 Gartner data quadrant

Informatica from Salesforce is named a Leader in Gartner's 2025 Magic Quadrant for Data Integration Tools, its 20th straight year on top.

By Mark Tarre • 4 min read • Fri, 9th Jan 2026
Quiet quitting exposes the fragility of customer loyalty
Customer Relationship Management

Quiet quitting exposes the fragility of customer loyalty

Customers profess loyalty but quietly walk away over price, experience or ethics, exposing how fragile many brand relationships have become.

By Sean Mitchell • 4 min read • Fri, 9th Jan 2026
LiveRamp expands Marketplace into AI marketing hub
Marketing Technologies

LiveRamp expands Marketplace into AI marketing hub

LiveRamp turns its Marketplace into an AI marketing hub, uniting premium data, rented models and upcoming agents in one governed platform.

By Mark Tarre • 4 min read • Thu, 8th Jan 2026
Snowflake backs Ataccama to boost AI data quality
Data Analytics

Snowflake backs Ataccama to boost AI data quality

Snowflake invests in Ataccama to embed automated data trust and quality tools deeper into the Snowflake AI Data Cloud for enterprise AI.

By Sean Mitchell • 5 min read • Thu, 8th Jan 2026
Salesforce links CRM data directly into ChatGPT
Customer Relationship Management

Salesforce links CRM data directly into ChatGPT

Salesforce launches an Agentforce Sales app for ChatGPT, letting sellers query and update live CRM data and trigger workflows in-chat.

By Mark Tarre • 4 min read • Wed, 7th Jan 2026
Why accurate address data is the first line of identity verification
Digital Transformation

Why accurate address data is the first line of identity verification

Accurate address data is emerging as a critical, often overlooked weapon in the fight for reliable digital identity verification and fraud control.

By Bobby Joseph • 4 min read • Wed, 7th Jan 2026

Stories from Other Regions

Customer data stories

AI-driven loyalty programs open $2 trillion opportunity in Southeast Asia
Data Analytics

AI-driven loyalty programs open $2 trillion opportunity in Southeast Asia

AI-powered loyalty schemes promise a USD $2 trillion revenue windfall in Southeast Asia as retailers race to master personalisation.

By Aaron Crowe • 6 min read • Mon, 12th Jan 2026
Cloud Nine automates global ops with BPA integration
Customer Relationship Management

Cloud Nine automates global ops with BPA integration

Cloud Nine streamlines global sales and fulfilment, using BPA to knit together NetSuite, Salesforce, Shopify and logistics partners.

By Mark Tarre • 4 min read • Wed, 7th Jan 2026
AI-fuelled cyber attacks push UK security to turning point
Software-as-a-Service

AI-fuelled cyber attacks push UK security to turning point

AI-driven attacks shifting from data theft to crippling operations mark a 2025 tipping point for UK cyber security, DTP Group warns.

By Sean Mitchell • 5 min read • Wed, 7th Jan 2026