Customer data stories
Anchora celebrates its fourth anniversary with a major win at La Trobe University, boosting its digital transformation footprint across the Asia-Pacific region.
NiCE expands its AI partnership with Salesforce to unify customer service via deeper integration between CXone Mpower and Service Cloud platforms.
Just 11% of retailers are ready to fully scale AI tools, with data challenges limiting wider adoption despite 45% using AI weekly, says Amperity report.
Agentic AI is transforming business with smarter virtual assistants and personalised marketing, reshaping customer experience and operational workflows globally.
A quarter of files and 4.37% of prompts shared with GenAI tools contained sensitive data, raising security risks as employees use more AI applications.
World Aquatics will fully migrate its core systems to Alibaba Cloud by 2028, enhancing digital services for international aquatic sports events and communities.
Amperity experts highlight the need for businesses to treat customer data as vital fuel for growth, not just as a technical asset to manage.
Australian retailers face growing cyber threats; prioritising Enterprise Mobility Management is vital to protect customer data and maintain trust.
Amperity has named Dr Grigori Melnik as Chief Product Officer to drive product innovation and growth in the customer data platform industry worldwide.
Nearly 8% of UK and US employees use Chinese generative AI tools at work, raising concerns over frequent exposure of sensitive corporate data, a study finds.
HATLAB Studio launches Smart Data Transformation Programme with USD $40m backing to help firms convert customer data into secure, self-custodied digital assets.
AI innovations are transforming customer engagement by unifying fragmented data and enabling real-time personalisation for enhanced experiences.
Eagle Eye executives mark AI Appreciation Day by highlighting AI's ethical challenges and future in retail personalisation and loyalty sectors.
Despite slower uptake in Western markets, 77% of B2C marketing execs invest in social commerce amid rising global growth and creator-driven shopping trends.
Most brands invest in customer data unification yet overlook identity resolution, crucial for personalised AI strategies and effective retail media use.
Despite rising AI investments by UK retailers, 57% of consumers distrust brands' use of AI and 76% doubt data privacy protections, reveals new research.
Lab 1 launches 'File Previews', letting firms securely view individual files from data breaches without risky downloads, enhancing swift exposure assessment.
Qantas has revealed a cyberattack on a third-party call centre, exposing personal data of 5.7 million customers and raising serious security concerns.
Experian and Stryd have teamed up to offer Australian mortgage brokers enhanced client insights using open banking data and product pricing.
A major Australian financial institution lost A$23m from unauthorised transactions, prompting a nationwide push to prioritise trust and fraud prevention in 2024.