SecurityBrief Ireland - Technology news for CISOs & cybersecurity decision-makers
Ireland

Customer data Stories - Page 25

Global Stories

Customer data stories

Pax8 survey reveals marketplaces boost IT provider growth
Customer Experience

Pax8 survey reveals marketplaces boost IT provider growth

A recent survey by Pax8 reveals that 90% of IT solution providers are benefiting significantly from online marketplaces, driving revenue and growth.

By Catherine Knowles • 3 min read • Thu, 17th Oct 2024
Barriers hinder MarTech's role in fostering customer trust
Customer Experience

Barriers hinder MarTech's role in fostering customer trust

A report reveals that 91% of marketing professionals believe customer trust is vital, yet barriers prevent MarTech from fully enhancing that trust.

By Catherine Knowles • 3 min read • Thu, 17th Oct 2024
AI raises cybersecurity concerns in Asia Pacific region
Ransomware

AI raises cybersecurity concerns in Asia Pacific region

A Cloudflare study reveals 41% of cybersecurity leaders in Asia Pacific faced data breaches last year, amid growing fears over AI's role in such incidents.

By Shannon Williams • 3 min read • Wed, 9th Oct 2024
Unified commerce reshapes shopping in India & the US
Marketing Technologies

Unified commerce reshapes shopping in India & the US

Consumers increasingly blend online, offline, and social media shopping platforms. A report by Locus and Coresight highlights 65.8% utilising multiple touchpoints.

By Shannon Williams • 3 min read • Tue, 24th Sep 2024
Salesforce unveils AI-driven Data Cloud innovations to boost CX
Firewalls

Salesforce unveils AI-driven Data Cloud innovations to boost CX

Salesforce introduces major Data Cloud innovations enhancing AI-driven customer experiences, unifying data, and launching Datablazers Community for real-time insights.

By Sean Mitchell • 4 min read • Wed, 18th Sep 2024
Haystack partners with Google Cloud to enhance intranet search
Marketing Technologies

Haystack partners with Google Cloud to enhance intranet search

Haystack has teamed up with Google Cloud to integrate Vertex AI, promising to revolutionise intranet searches with more intuitive, interactive, and efficient capabilities.

By Sean Mitchell • 2 min read • Wed, 18th Sep 2024
Salesforce introduces integrated upgrade with Salesforce Foundations
Customer Experience

Salesforce introduces integrated upgrade with Salesforce Foundations

Salesforce launches Salesforce Foundations, a major upgrade integrating Sales, Service, Marketing, Commerce, and Data Cloud features at no added cost, enhancing user experience.

By Catherine Knowles • 3 min read • Fri, 6th Sep 2024
Malaysia Aviation Group boosts Martech with Anchora and GrowthOps partnership
Customer Experience

Malaysia Aviation Group boosts Martech with Anchora and GrowthOps partnership

Malaysia Aviation Group partners with GrowthOps Asia and Anchora to boost marketing through tech upgrades, aiming to personalise and enhance customer experiences.

By Catherine Knowles • 3 min read • Wed, 14th Aug 2024
Digital disruption and 'customer lifetime value'
Customer Experience

Digital disruption and 'customer lifetime value'

If you were unaware Customer Lifetime Value calculations have been digitally disrupted, you might be interested in how CDPs and, more recently, AI have changed the game.

By Billy Loizou • 5 min read • Wed, 31st Jul 2024
AI Appreciation Day and the age of Gen AI
Marketing Technologies

AI Appreciation Day and the age of Gen AI

Generative AI isn't just jargon—it's revolutionising IT. Explore its strategic value, cross-functional implementation, and trust-building transparency.

By Staff Writer • 6 min read • Mon, 15th Jul 2024
Figma launches AI-driven tools with strong privacy focus
Encryption

Figma launches AI-driven tools with strong privacy focus

Figma unveils AI-driven features to boost design efficiency and creativity, while emphasizing strong data privacy and security measures in AI model development.

By Kaleah Salmon • 3 min read • Wed, 10th Jul 2024

Stories from Other Regions

Customer data stories

Man fears being target of identity theft after personal details stolen in cyber attack
Ransomware

Man fears being target of identity theft after personal details stolen in cyber attack

An Auckland man fears identity theft after personal details were stolen from Bloom Hearing Specialists, who kept his data for over six years.

By Phil Pennington • 3 min read • Mon, 7th Oct 2024
UK banks struggle to utilise data for timely product launches
Marketing Technologies

UK banks struggle to utilise data for timely product launches

UK banks struggle to innovate despite growing balance sheets, with 77% under pressure to keep up, a SaaScada study reveals.

By Shannon Williams • 4 min read • Tue, 24th Sep 2024
Ocado & Zitcha unveil new advertising platform Ocado Ads
DevOps

Ocado & Zitcha unveil new advertising platform Ocado Ads

Ocado Retail partners with Zitcha to launch Ocado Ads, a new retail media platform aiming to personalise advertising and drive growth in the UK's fastest-growing grocer.

By Kaleah Salmon • 3 min read • Wed, 18th Sep 2024
Westpac tops mobile banking, but user satisfaction wavers
Customer Experience

Westpac tops mobile banking, but user satisfaction wavers

Mobile banking apps dominate in Australia with 75% of users utilising them last month. However, only 63% find their bank's mobile features adequate, says Forrester.

By Imee Dequito • 3 min read • Thu, 12th Sep 2024
Indosat launches IMSecure to bolster customer data protection
Malware

Indosat launches IMSecure to bolster customer data protection

Indosat Ooredoo Hutchison has launched IMSecure, reinforcing their commitment to data protection, aiming to fortify customer trust against digital threats.

By Catherine Knowles • 3 min read • Fri, 6th Sep 2024
Mihup.ai unveils AI suite to boost contact centre efficiency
Private Cloud

Mihup.ai unveils AI suite to boost contact centre efficiency

Mihup.ai reveals an 8-billion parameter AI suite tailored for contact centres, promising to enhance efficiency, agent performance, and customer satisfaction.

By Kaleah Salmon • 3 min read • Thu, 5th Sep 2024
UK marketers adopt AI for Olympics strategies, study reveals
Marketing Technologies

UK marketers adopt AI for Olympics strategies, study reveals

Research reveals 51% of UK marketers are leveraging AI for Paris Olympics strategies, despite consumer concerns over data use and calls for increased regulation.

By Shannon Williams • 3 min read • Thu, 25th Jul 2024