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Customer data Stories - Page 26

Global Stories

Customer data stories

Twilio report underscores AI's vital role in predictive marketing
Unified Communications

Twilio report underscores AI's vital role in predictive marketing

Twilio's latest State of Personalisation Report reveals a surge in AI-driven predictive personalisation as 89% of leaders view ethical AI use as a business advantage.

By Sean Mitchell • 3 min read • Wed, 19th Jun 2024
Incubeta acquires Persuasion Technologies to enhance analytics
Data Analytics

Incubeta acquires Persuasion Technologies to enhance analytics

Incubeta has acquired Persuasion Technologies, a prominent Google Cloud Platform partner, to bolster its marketing analytics and cloud tech capabilities, enhancing campaign optimisation.

By Sean Mitchell • 3 min read • Tue, 18th Jun 2024
Five9 & Salesforce collaborate on AI solutions for contact centres
Unified Communications

Five9 & Salesforce collaborate on AI solutions for contact centres

Five9 and Salesforce have launched a new AI-enhanced integration aimed at revolutionising contact centres. The upgrade promises to boost agent efficiency and customer satisfaction.

By Catherine Knowles • 3 min read • Tue, 11th Jun 2024
Twilio debuts Linked Audiences & Data Graph for Segment CDP
Data Analytics

Twilio debuts Linked Audiences & Data Graph for Segment CDP

Twilio introduces Linked Audiences and Segment Data Graph, enhancing Twilio Segment's integration with data warehouses for real-time, actionable customer insights.

By Catherine Knowles • 3 min read • Thu, 6th Jun 2024
Salesforce enhances Einstein Copilot AI for marketers & merchants
Customer Relationship Management

Salesforce enhances Einstein Copilot AI for marketers & merchants

Salesforce has unveiled new Einstein Copilot features aimed at marketers and merchants, enhancing AI-driven customer interaction and business efficiency.

By Tom Raynel • 3 min read • Fri, 24th May 2024
GDPR challenges: Baillie's six data management solutions
Data Protection

GDPR challenges: Baillie's six data management solutions

Six years post-GDPR, many businesses still grapple with compliance. Andy Baillie of Semarchy proposes six MDM solutions to address ongoing data management challenges.

By Kaleah Salmon • 3 min read • Fri, 24th May 2024
Amperity launches the world's first lakehouse customer data platform
Marketing Technologies

Amperity launches the world's first lakehouse customer data platform

Amperity unveils the world's first 'lakehouse' CDP, enabling seamless live data sharing between CDP and lakehouse. This innovation eliminates ETL processes, cutting costs and enhancing data security.

By Sean Mitchell • 4 min read • Tue, 21st May 2024
Exclusive: The ten year partnership between NetApp and Citrus Consulting
Marketing Technologies

Exclusive: The ten year partnership between NetApp and Citrus Consulting

Over a decade-long tie, NetApp and Citrus Consulting are enhancing cloud computing, data management, and compliance in New Zealand, amid strict data sovereignty laws.

By Tom Raynel • 3 min read • Thu, 16th May 2024
Amplitude reports 9% revenue growth in Q1 2024 financials
Data Analytics

Amplitude reports 9% revenue growth in Q1 2024 financials

Amplitude sees 9% revenue boost in Q1 2024, hitting $72.6M. Notable growth includes a 37% rise in paying customers and expanding global clientele.

By Catherine Knowles • 3 min read • Thu, 16th May 2024
Forsta's Retail HX boosts brand perception, unites CX data
Marketing Technologies

Forsta's Retail HX boosts brand perception, unites CX data

Forsta's research reveals comprehensive CX management significantly enhances brand perceptions and revenue growth.

By Shannon Williams • 3 min read • Wed, 15th May 2024
Unleash the potential of AI and elevate customer-centric marketing
Hyperscale

Unleash the potential of AI and elevate customer-centric marketing

Transformative Gen AI could revolutionise customer-centric marketing, allowing more personalisation and efficiency, states Rio Longacre, Managing Director at Slalom.

By Joyce Gordon • 5 min read • Tue, 23rd Apr 2024
Aryza Group announces strategic partnership with Dotdigital
Customer Experience

Aryza Group announces strategic partnership with Dotdigital

Aryza Group allies with Dotdigital to redefine customer experience in credit and debt management, combining their robust software solutions to ensure seamless, personalised, and secure cross-channel interactions.

By Kaleah Salmon • 3 min read • Tue, 23rd Apr 2024
Deltek introduces Dela, an AI-powered tool to transform project delivery
DevOps

Deltek introduces Dela, an AI-powered tool to transform project delivery

Deltek unveils AI-powered assistant Dela, designed to enhance project delivery by automating processes and predicting needs using past behaviour.

By Catherine Knowles • 3 min read • Thu, 18th Apr 2024

Stories from Other Regions

Customer data stories

Clicks, customers, and ROI: Harnessing the power of multichannel marketing
Customer Experience

Clicks, customers, and ROI: Harnessing the power of multichannel marketing

In the face of economic uncertainty and global competition, retailers are turning to multichannel marketing to engage customers, boost sales, and enhance ROI.

By Simon Le Grand • 4 min read • Wed, 19th Jun 2024
Experts: Australian firms facing cybersecurity challenges
Marketing Technologies

Experts: Australian firms facing cybersecurity challenges

Experts are urging change in digital investments to balance costs and ensure security, as Australian firms are facing economic hurdles and rising cyber threats.

By Melania Watson • 3 min read • Mon, 17th Jun 2024
Salesforce report highlights AI adoption & data challenges in Singapore
Marketing Technologies

Salesforce report highlights AI adoption & data challenges in Singapore

Salesforce's new State of Marketing report reveals that 78% of Singaporean marketers have adopted AI, yet only 21% are satisfied with data unification.

By Catherine Knowles • 3 min read • Tue, 11th Jun 2024
UK brands hit by GBP £5.9 billion EU sales drop post-Brexit
Marketing Technologies

UK brands hit by GBP £5.9 billion EU sales drop post-Brexit

Brexit has slashed British non-food retail exports to the EU, costing GBP £5.9 billion since 2019, while marketplaces rise as vital channels for UK brands.

By Kaleah Salmon • 3 min read • Tue, 11th Jun 2024
Paymentology & Audax partner to revolutionise card services
Fintech

Paymentology & Audax partner to revolutionise card services

Paymentology and Audax join forces to deliver an innovative Cards-as-a-Service solution, simplifying and speeding up card programme launches for banks and FIs in Southeast Asia and the Middle East.

By Catherine Knowles • 3 min read • Thu, 16th May 2024